Does it feel like SEO techniques are evolving rapidly? From mobile-friendliness to page experience – Google’s high-tech algorithms continue to dominate the SEO world. As Google is getting powerful with every passing day, marketers also have to upscale their SEO strategies to ensure competitiveness.
You have to create better pages, faster websites and implement tactical practices to improve user experience and outrank competitors.
At the same time, marketers have to stay on top of all ranking factors to secure their top positions. Lately, Google has started ranking websites based on visual elements including, pictures, videos, podcasts, infographics, etc.
In addition to generating blogs and articles, include graphics and visuals that enhance the understanding of written content. It will captivate readers towards your website, increasing engagement.
Having an impeccable SEO strategy can improve brand visibility, boost website traffic, and increase conversion prospects. If you can’t decide where to begin, let us help you develop an excellent SEO strategy. Here are five SEO tips and tricks you need to know for your digital marketing campaign.
1. Build External Backlinks
Link-building is one of Google’s top-ranking factors. It plays a crucial part in whether a website ranks on search engine’s top results or gets overshadowed by a competitor. Typically, there are two types of links – Internal and external links.
Internal links help visitors navigate the website, while external links direct people from one webpage to another. Thus, you can add your website’s backlink to another domain to direct referral traffic. When Google notices others citing your webpage, it sees your brand as an authoritative figure, improving rankings.
In case you don’t have enough backlinks coming to your site, find ways to earn backlinks. You can write articles, blog posts, add Alt tags to images, or utilize product descriptions. Remember, the backlink quality matters more than the number of links.
Thus, you have to ensure all the links come from respected, credible, and high-authority webpages. Otherwise, you will come under Google’s radar if any sketchy or spammy sites link your content, increasing the risk of penalties.
2. Conduct Keyword Research
Keywords are an essential element of any SEO strategy. The right choice of keywords puts your webpage in front of prospective clients, increasing website traffic. However, targeting relevant keywords isn’t straightforward.
You have to conduct comprehensive keyword research to discern your site’s SEO and audiences’ interests. Firstly, look into buyer personas and determine what queries users are putting into the search engine.
You can list out their main points and goals to find words and phrases that resonate with them. Second, create a list of keywords you can imagine your buyer personas using. You can leverage keyword research tools to evaluate its ranking difficulty and search volume.
Usually, short-tail keywords have high search volume, but already a lot of competitors are targeting them. Hence, ranking for them might seem like an uphill battle. If you find yourself in a similar situation, opt for long-tail keywords.
Lastly, pay attention to keyword placement. Whether you add keywords to a blog post or whitepaper, you have to ensure it doesn’t make it sound or look spammy. You have to embed the keyword naturally in the context to keep the readers engaged.
3. Optimize On-Page SEO
Mostly, people think on-page SEO is all about stuffing keywords in the content. In today’s dynamic digital marketplace, on-page SEO is a lot more technical. You have to optimize content, HTML source code, sitemap, URLs, and descriptions.
After all, Google looks at your page’s content to determine if it addresses the searcher’s query. Here are five ways how you can optimize on-page SEO.
- Publish Content: A website with brilliant content can do wonders for your SEO strategy. Hence, you have to produce high-quality content that includes visuals, text elements and provides value to the reader.
- Optimize Titles & Descriptions: Search engines go through your page’s title and description whenever they read your website. Based on these two factors, they rank your page for various keywords in their index position.
- Internal Links: Linking to pages within your website helps Google spiders discover every page on your site. This way, the search engine will know about other pages, improving website visibility.
- Optimize URLs: Optimizing URLs is another essential part of SEO strategy. You have to ensure the URL is short, descriptive, and SEO-friendly.
- Loading Speed: Google is investing a lot of money to make websites faster. Therefore, you have to ensure your website loads quickly without any technical glitches.
4. Look into Search Intent
When searching for something on Google, every person has a different intention. While some want to make a purchase, others are generally looking for information. Instead of pitching services to everyone, brands have to understand the search intent.
Marketers should try ranking for keywords that bring value to your business. You have to apprehend where the customer is on the sales funnel and promote your services accordingly.
For instance, if someone is looking for ‘best ladies’ sunglasses’ – you can direct them to your blog on types of sunglasses. This person might intend to purchase, but currently, he/she is at the bottom of the funnel where they want to seek information. Understanding searcher’s intent will help you target relevant keywords and convert visitors into well-paying customers.
5. Measure SEO Performance
Once your SEO campaign is running in full swing, start measuring performance to track the outcomes. You can look into your unique website views, click-through rate, or overall traffic. Similarly, assess the bounce rate to see how many visitors don’t spend more than three seconds on the website.
It will uncover potential issues that might be keeping potential visitors away from your site. Perhaps, there could be zooming in and out or loading issues.
Moreover, you can also leverage digital tools to evaluate behaviour and decipher where your traffic is coming from and which pages are popular. You can upgrade your inbound marketing strategy and invest more resources on pages generating the highest revenue.
Likewise, you can also view the number of visits from organic sources, including your social media networks. Having a well-defined idea of your SEO efforts will help make more apt decisions, increasing the site’s rankings.
The benefits SEO brings to the table are irresistible. From improving website visibility to driving sales – optimized websites can take your business to the next level. Hence, if you don’t have an SEO strategy in place, start creating one. You can invest in link-building, generate content, and find relevant keywords. Most importantly, measure SEO results to ensure your efforts are paying off.