When you are considering taking that next step to modernize your business and operations, nothing is more important than transforming your printed collateral into digital. Shoppable product catalogs that used to be unimpressive static PDFs will be transformed into a powerhouse of interactivity and heightened functionality. Digital collateral is vital to your team’s marketing and sales tools.
Digital product catalogs allow your audience to browse the catalog across any device and browser. Your team will be more flexible in terms of how they can connect with key accounts and clients and you can customize product information in real-time, so your catalog is always up to date. Below are 3 more advantages of digital product catalogs.
Show off your brand
Catalogs appeal to a professional niche audience but printed collateral has a limited scope of distribution. When you expand your catalog to a digital audience, your market grows in kind. What sort of things can be communicated with digital product catalogs rather than merely printed catalogs?
A digital catalog does everything a printed one does but in an enhanced way. You will have the opportunity to tell your brand’s story by incorporating audio and video clips throughout the catalog. Accurately reveal how products work and how effective they are by embedding a video demonstration. Digital catalogs take those visuals to the next level and help you present your brand more favorably to consumers.
Streamline and organize the sales process
Allow your sales team to better connect and communicate with leads, potential customers, and current clients. Using an eCommerce site, you can link it to your digital catalog and create shopping windows listing all of the most important product information. Customers will be able to shop, browse, and checkout directly from the catalog. Incorporate a wish list so that customers can add items to a list, then email it to your sales team.
You can also add navigational elements, such as a table of contents, tabs, bookmarks, and internal links that help your users navigate through your catalog quickly and easily. No more thumbing through a huge book of products! Linking your eCommerce site and creating better ways to navigate the catalog organizes and streamlines the buying process to help you process orders faster and close more sales.
Personalize marketing efforts
Consumers are bombarded with ads – from social media to email – so they can become wary of sales tactics and typical marketing outreach efforts. However, with digital product catalogs, you will be able to track and analyze sales data which will give you a keen insight into what your audience is most interested in viewing. With analytics, you will be able to see what pages are the most popular, which links are clicked on the most, and more.
With this information, you can tailor your marketing efforts accordingly. You can design campaigns and other outreach strategies that make the consumer feel as though they have a personal connection to your brand. In that way, you will establish a bond with your customers and they will return to do business with you time and time again.
Digitizing your product catalogs is advantageous for your business. Transform your marketing collateral into a powerhouse of interactivity and heightened functionality by going from the printed catalog to digital product catalogs.
