Currently, Video SEO is the internet’s preferred technique for engaging with subscribers, educating users, and delivering content. Video SEO helps to elevate brand awareness, increase sales, and increase conversation rates.
Here are other reasons by Phoenix SEO experts why you need video SEO now for your online business.
1. Videos Improve SEO
After viewing a branded video, prospective customers are highly likely to visit your site. High-quality video content can boost viewer engagement and arouse clients’ interest, driving traffic to your website. This is important because click-through rates and traffic are mainly Google ranking factors. The more clicks and traffic your website’s videos get, the higher your website will rank in the search engine result pages.
Google is gradually getting better at machine learning, so it can now recognize millions of image features in a video. It uses Video Intelligence API to catalog relevant keywords with your video for a huge SEO advantage.
Also, videos help SEO because they’re responsive across various devices. Gladly, you can now reach a wider audience because video platforms like Vimeo and YouTube are adjusting to multiple screen sizes that are optimized for smartphone devices.
Google’s algorithms are increasingly prioritizing pages with SEO video content. So, adapt videos as part of your digital marketing strategy. Phoenix SEO experts recommend these for your video SEO efforts:
Add relevant subtext, titles, Meta tags, and descriptions to help search engine algorithms crawl your videos effectively.
Create High-Quality Thumbnails
Create eye-catching thumbnails to help grab the attention of searchers. This increases your click rates.
Make Short Videos
Honestly, videos under two minutes long are the most viewed. So, pass your message in the shortest time possible. A four-minute clip works too. But anything longer might lose your viewership.
Transcribe Your Video Scripts
Transcribe texts from sound in your videos to help Google bots crawl your content accurately. This makes your website get featured on a broader pool of internet searches.
2. Videos Keep Visitors on Your Site Longer
Remember, Google pays close attention to how long visitors stay on your website after arriving. If you’ve got solid incoming traffic, but they all leave within seconds, your content isn’t engaging, and they’re going elsewhere for solutions they seek.
Use videos to keep visitors on your page longer consistently. They’re more likely to watch videos than reading blog posts. However, they despise the two trying to pass the same information. Videos increase the number of time visitors spend on your website. This reduces your bounce rates, which eventually helps Google and other search engines rank your article highly.
3. Videos Provide Better ROI
It’s costly to make videos, but they provide better ROI. Video production tools like video editors and trimmers are in higher demand, gradually lowering the price of these tools. If you’re an amateur in video making, don’t aim for the stars!
Shoot it on your smartphone and edit it to explain your services precisely to your target audience. Preferably, use a video trimmer to preserve an optimum length of about two to four minutes. This reduces redundant video content.
Still, you can make concise, compelling, and crisp video content with the help of editors that leave out all your redundant and bloopers shot content.
4. Videos Build Trust and Instill Customer Loyalty
A client can choose to break or make a purchase decision by merely looking at the trust metrics of your products. Phoenix SEO experts recommend you foster a relationship with your clients through branded videos. Have Q&A videos, brand story videos, and how-to-guides videos to help promote trust among your customers and build a better, fruitful relationship. Moreover, videos humanize your brand.
Undoubtedly, video content marketing is here to stay. Many businesses have awakened to this newfound marketing method, but they’re still thinking about taking the plunge. Hopefully, these reasons compel you to incorporate videos and take your business marketing strategy to new levels.