SEO audits are important to determine why you’re not getting SEO results. An SEO audit explores ways to help you improve your SEO campaigns to identify weak points decreasing your performance. SEO audit is an indispensable process in any SEO exercise, and all professional SEO Companies do SEO audits before undertaking the SEO task.
Points to remember before starting an SEO Audit:
- The amount of time invested in any audit will depend on the size of your website.
- To conduct a good SEO audit, it is important to ask the right questions.
Before beginning, consider all the following…
- What is the history of your website?
- Has work been completed previously?
- Have any new strategies been applied?
- Keep track of at least 30-50 keywords.
- Do you have the time to commit to an audit?
SEO checklist with SEO audit points and how they should be Performed.
Step 1: What Are Your Strategic Objectives?
The aim is to determine your long-term goals for your SEO campaign and business. The Strategic Objectives of your SEO campaign should be what your business is trying to accomplish. Clear Strategic Objectives ensure your campaign is focused and helps you achieve your goals.
You should mix SEO KPIs with business KPIs in your Strategic Objective.
Step 2: Keyword Analysis
The goal is to determine whether you use the right keywords in the right places. And to find untapped keywords that could lead to “easy” wins.
For your SEO campaign, every keyword you target represents one of your goals. As a result, you should use a S.M.A.R.T. approach.
Be Specific
Depending on your budget and resources, you need to choose a specific set (10, 20, or 100 keywords).
Measurable
You must measure the performance of your keywords. Tracking your core keywords is a good way to see how Google values your website. It’s also a way to measure the impact of your link acquisition.
Attainable
Do not target keywords that are beyond what your website is capable of. If you have developed a new website for your business, you should target long-tail keywords.
Relevant
Make sure you always target keywords that are relevant to your business.
Time-Bound
Your goal is to improve your site’s performance for a keyword, and you should try to achieve that goal as fast as possible.
This method is only the first step to validating your current keyword set.
Also Read: Simple SEO Checklist for Ecommerce Website to Increase Traffic
Step 3: Competition Analysis
The goal is to validate your keywords and find missed link opportunities.
Objectives for analyzing your competitors:
- To find new keyword opportunities.
- To see what types of content are performing well
- To find link opportunities.
Step 4: Site Architecture
The goal is to ensure visitors, and Google have all they need to navigate and crawl.
Step 5: Technical Inspection.
The goal is to identify hidden technical issues affecting user experience and your search engine performance.
You can identify many prevalent issues with tools like Screaming Frog SEO Spider.
Step 6: Images Analysis
The goal is to ensure your images work for you, not against you.
Step 7: Mobile Checks
Mobile SEO has become increasingly important because 60% of Google searches are from mobile devices. There has been a recent increase in Google’s use of its Mobile-First Algorithm. Accordingly, Google now uses the mobile version of your site for all of its searches on both desktops and mobiles.
Step 8: Page Level & Element Checks
The goal is to ensure that each keyword-targeted landing page is optimized effectively.
Every audit needs to examine the quality of content and the optimization of each page. You need both strong content and effective optimization to drive search engine traffic.
Step 9: Content Analysis
The goal is to analyze whether your content is unique & fixating. To rank in 2023, your content needs to be glued.
Step 10: User Experience (UX)
RankBrain is Google’s new A.I. algorithm which measures how users interact with your site. In other words, your content needs to make users happy.
Step 11: Link Analysis
The goal is to identify strengths and weaknesses in your link profile. Are you being held back by bad backlinks?
Backlinks can make or break an SEO campaign, so a large portion of an audit should be spent analyzing the client’s link profile.
These are checks, and results from these checks should form part of an ongoing strategy.
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