Why print marketing is here to stay
There is a common misconception that print marketing is dead. Print marketing has existed since the 15th century when the printing press was first invented. Even though print marketing was overtaken by the emergence of digital technology, print marketing is just as relevant today as it was hundreds of years ago.
The reason that print marketing is here to stay is that consumers find a tangible form of print advertising more trustworthy than its digital counterpart. Print marketing doesn’t come with the risk of spam or viruses. 82% of all opened direct mail is read for at least a minute or two. Make print marketing more engaging than the few seconds spent looking at online adverts.
Why businesses invest in print
A business willing to invest in physical print marketing proves to consumers that they care about quality. Seeing brands advertising in print and being able to physically hold an object is far more memorable than scrolling aimlessly online.
There are many types of compelling print marketing products to impress clients with, from never ending folding cards to z fold cards. The fun that can be had with high-quality print marketing products is endless.
1. Mailshots
Mailshots allow businesses to target an audience that will likely respond well to their direct mail campaign. Businesses send prospective customers’ print campaigns directly to their door. A well-planned and targeted mailshot strategy will likely get the responses your business needs whilst remaining cost effective.
2. Events
If a business has a big event coming up, then there are many ways that they can utilize print marketing to their advantage. They could use print marketing as eye-catching invitations to entice guests into attending, create pocket maps to help guest find their way around, or simply raise brand awareness to get as many people talking about the event as possible.
3. Inside Orders
Placing print marketing campaigns inside orders is a great way to re-target existing customers. Offering them discounts as a thank you for purchasing can help to build brand loyalty and increase customer lifetime value. The devil is often in the details and placing a simple QR code inside orders to direct customers to your website could make all the difference between a re-order or not.
Print marketing can present your business well and increase leads and sales. Stand out from the crowd with your marketing and impress your clients with these top three ways businesses utilize their print marketing.
