Introduction
Trade shows are a great way to connect with your target audience, network with other professionals in your field, and showcase your products and services. But if you want to get the most out of your trade show experience, you need a top-quality display that will attract attention from passersby and help them remember what you have to offer. That’s why we’re providing this buyer’s guide on how to find the best trade show displays for your needs—and budget!
Why Exhibit at Trade Shows?
Trade shows are an opportunity for you to reach new customers, increase brand recognition and learn about new products and services. Trade shows have become a staple in the marketing world because they offer businesses the opportunity to interact with their target audiences in person.
For example, if you’re selling high-end electronics at a technology trade show it’s important that your booth is inviting and well-lit so visitors feel comfortable coming over to see what you’ve got on offer. If people aren’t comfortable visiting your booth then they won’t buy anything!
Different Types of Trade Shows
Trade shows are different in size and purpose, so it’s important to know what you’re looking for before you apply. The largest trade shows will have the most attendees and vendors, but they also tend to be more competitive and difficult to get into. If you’re just starting out in your business or industry, a smaller show may be a better option since it will give you time to build up an audience before having big investments at bigger events.
If there’s one thing that all trade shows have in common: They allow businesses of all shapes and sizes (from large corporations down through mom-and-pop shops) the opportunity to showcase their products or services directly with potential customers face-to-face over several days’ worth of networking sessions at a single location–all within just one week!
Choosing Your Trade Show Displays
When choosing your trade show displays, you will want to consider the following:
- Durability and portability. Your display should be able to endure the rigors of travel without breaking. It should also be easy for your team members to set up and take down on their own; if not, consider hiring an expert or using a temporary crew member who has experience setting up trade show booths.
- Ease of transportation. If you’re flying in from out of town, there are likely going to be some logistics involved in getting all of your equipment onto an airplane–and then into another vehicle once you reach your destination! As such, it’s important that whatever product(s) are being used as part of this process can easily fit into whatever vehicles need transporting them; otherwise there will almost certainly be complications down the line (which could lead directly back into lost revenue).
Materials
When it comes to materials, trade show displays can be made from a variety of materials. Wood is a popular choice for its durability and appearance; metal is strong and durable; plastic is light weight and cost-effective.
Size and Design
- Size and Design
- The size and design of your trade show displays should be designed to fit the space you have, as well as your target audience.
- The trade show display should also be able to support your budget, which means that if it’s too small or large for what you need, then it might not be worth buying at all.
- Finally, keep in mind that having a great design is important but so is making sure that it fits with your brand image and values as well!
Pricing and Delivery
Pricing varies widely, depending on the type of trade show booth and size. Delivery can be costly, so it’s best to plan ahead. Some companies will deliver and set up your booth for you; others offer delivery only (or pick-up).
Don’t go to a trade show without the best possible display to attract attention.
Don’t go to a trade show without the best possible display to attract attention. Don’t waste money on a bad display that doesn’t work for you and your business.
Trade shows are an excellent way for companies to introduce themselves, their products, and services to potential customers–but only if they make sure that everyone who comes by sees them first! If your company has been in business for any length of time at all, then most likely someone else has already thought of doing what yours does (and probably done it better). So if another company beats you out at getting people excited about what they offer through their booth displays–well then they may end up stealing away some of those “prospects” before they even get back home or back into their offices after the event is over!
Conclusion
With all the different options available to you, it can be difficult to decide which trade show display are right for your company. We hope this guide has given you some insight into what makes a good display and how to choose one that fits your needs.
