If you’re a business owner or marketer, you’re likely looking for ways to simplify your marketing efforts and reduce costs. HighLevel could be your secret weapon. With a 14-day free trial, you have a chance to explore one of the most powerful platforms available for marketing automation, customer relationship management (CRM), and business growth.
In this article, we’ll cover the key features that make HighLevel a game-changer, show how it compares to other popular services, and highlight how much you could save by switching to HighLevel.
What Is HighLevel?
HighLevel is an all-in-one platform designed for marketers, agencies, and business owners. It combines marketing automation, CRM, email marketing, SMS marketing, and much more into a single platform. Instead of needing separate tools for each of these tasks, HighLevel brings them together in one interface, saving you both time and money.
Now, let’s break down HighLevel’s major features and compare them to similar tools you might be using right now.
1. Marketing Automation (A $500 Value)
One of the standout features of HighLevel is its marketing automation capabilities. With HighLevel, you can create automated workflows that trigger actions based on customer behavior. Whether it’s sending follow-up emails, SMS reminders, or triggering a sales call, HighLevel has you covered.
Compared to: ActiveCampaign
- ActiveCampaign Pricing: Starts at $49/month for basic marketing automation.
- HighLevel Advantage: HighLevel’s automation integrates seamlessly with SMS, voice drops, and email—all in one dashboard.
With HighLevel, you get full marketing automation included at no extra cost, compared to ActiveCampaign’s pricing that can easily go up to $149/month for more advanced automations. HighLevel includes all of this in its base plan, so it’s effectively a $500 value for the type of advanced marketing automation you can do.
2. CRM (A $150 Value)
A robust Customer Relationship Management (CRM) system is at the heart of HighLevel. It helps you manage leads, track client interactions, and automate sales pipelines, making sure no opportunity slips through the cracks.
Compared to: HubSpot CRM
- HubSpot Pricing: Free for the most basic version, but $50/month for features like sales automation and pipeline management.
- HighLevel Advantage: While HubSpot charges for advanced features, HighLevel includes everything—lead management, sales pipeline automation, and task management.
This means you’re looking at a $150 valueper month compared to using HubSpot’s paid features for sales and CRM automation.
3. Email Marketing (A $100 Value)
Email marketing is an essential tool for engaging customers and nurturing leads. HighLevel offers an integrated email marketing system where you can design email templates, send broadcasts, and automate follow-ups.
Compared to: Mailchimp
- Mailchimp Pricing: Mailchimp’s “Standard” plan costs $17/month for 500 contacts, but the price increases as your list grows.
- HighLevel Advantage: HighLevel doesn’t have limitations on the number of contacts or the features available. Whether you have 500 or 50,000 contacts, you won’t pay more for email marketing.
This gives you a huge advantage, especially as your business scales, which easily translates to a $100+ value per month when you consider the contact-based pricing on other platforms.
4. SMS Marketing (A $75 Value)
SMS marketing is one of the most direct ways to reach customers. HighLevel integrates SMS marketing directly into your workflows, allowing you to send reminders, promotional offers, or even follow-up on leads.
Compared to: Twilio
- Twilio Pricing: Around $0.0075 per SMS sent.
- HighLevel Advantage: HighLevel integrates SMS into its core offering, and while you still pay for the SMS usage, the integration is seamless and automated. You won’t need an external service or developer to make it work.
If you’re using SMS heavily, HighLevel could save you on integration costs and time, adding up to around $75 per monthcompared to managing it through Twilio and another platform.
5. Landing Pages & Funnels (A $97 Value)
Creating landing pages and sales funnels is critical for capturing leads and converting them into paying customers. HighLevel includes a funnel builder that rivals the best in the business, allowing you to create unlimited funnels, pages, and websites.
Compared to: ClickFunnels
- ClickFunnels Pricing: Starts at $97/month for their basic plan.
- HighLevel Advantage: HighLevel includes funnel and website building at no additional cost, with no limits on how many you can create.
You’re effectively getting ClickFunnels-level functionality baked into HighLevel, a $97 value just for funnel-building capabilities.
6. Reputation Management (A $100 Value)
Online reviews can make or break your business, and reputation management is key to maintaining a good public image. HighLevel helps you generate, manage, and respond to reviews on platforms like Google My Business.
Compared to: Podium
- Podium Pricing: Starts at $99/month.
- HighLevel Advantage: With HighLevel, you get review management integrated into the system. No extra software is needed to request reviews, manage responses, and display them on your website.
This makes HighLevel’s review management feature a $100 value when compared to standalone services like Podium.
7. Appointment Scheduling (A $50 Value)
For service-based businesses, appointment scheduling is a must-have. HighLevel offers a built-in scheduling tool that syncs with your calendar, sends reminders, and allows clients to book appointments directly from your website or email campaigns.
Compared to: Calendly
- Calendly Pricing: Premium features start at $12/month per user.
- HighLevel Advantage: HighLevel includes unlimited appointment scheduling with no extra charges. You won’t need a separate service, and everything can be managed from one place.
This adds at least $50 in monthly valuewhen compared to using Calendly or another scheduling tool.
8. Membership Sites (A $100 Value)
If you’re looking to monetize your expertise, HighLevel allows you to create membership sites where you can sell courses, coaching, or exclusive content.
Compared to: Kajabi
- Kajabi Pricing: $149/month for their basic plan.
- HighLevel Advantage: HighLevel includes membership site functionality, allowing you to build, host, and manage your online courses or memberships at no extra cost.
This means you’re looking at a $100 valuewhen compared to a lower-priced alternative to Kajabi for membership sites.
9. Website Builder (A $50 Value)
HighLevel’s website builder allows you to create beautiful, responsive websites with drag-and-drop ease. It’s fully integrated with their CRM, marketing automation, and other tools.
Compared to: Wix or Squarespace
- Wix Pricing: $23/month for their basic website plan.
- Squarespace Pricing: $12-$40/month depending on the features.
- HighLevel Advantage: With HighLevel, the website builder comes with full integration into your marketing stack—there’s no need to pay for hosting or a separate builder.
This offers at least a $50 value compared to basic website-building tools like Wix or Squarespace, especially if you factor in hosting costs.
10. White-Labeling (A $300+ Value)
HighLevel also offers white-labeling, which means you can customize the platform with your own branding and sell it as your product. This is especially valuable for agencies looking to offer a full suite of marketing services under their own brand.
Compared to: Custom CRM Solutions
- Custom CRM Pricing: Can cost $300+/month depending on the features and white-labeling options.
- HighLevel Advantage: HighLevel allows you to white-label the entire platform for one flat fee, making it a highly cost-effective option for agencies.
This provides a $300+ value for businesses that want to rebrand and offer HighLevel’s features to their clients without developing their own platform.
The Total Value Breakdown
Now, let’s summarize all the monthly savings you can get by using HighLevel instead of other tools:
- Marketing Automation: $500
- CRM: $150
- Email Marketing: $100
- SMS Marketing: $75
- Landing Pages & Funnels: $97
- Reputation Management: $100
- Appointment Scheduling: $50
- Membership Sites: $100
- Website Builder: $50
- White-Labeling: $300+
That adds up to a staggering $1,522+ in value every month. Compare that to HighLevel’s pricing of $497 per month, and you can see how much you’re saving—over $1,000 per month!
Try HighLevel for Free Today
If you’re still on the fence, take advantage of HighLevel’s 14-day free trial. This trial gives you full access to all the platform’s features, so you can test out its marketing automation, CRM, email marketing, and more.
By switching to HighLevel, not only are you simplifying your operations by consolidating multiple tools into one, but you’re also saving money every month. And with the option to white-label the platform, you can even turn it into a revenue stream if you run an agency.
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