For those running an online store, cart abandonment is a serious problem. There are many reasons why a customer may abandon a cart or not complete a purchase, the top being a slow-loading page or a high shipping cost that can be fixed by WordPress web design Perth.
No matter the reason for cart abandonment, if businesses don’t want to lose these potential leads, they need to implement effective measures to recover these carts promptly. Hence, for those who want to know how to recover abandoned carts in WooCommerce, here are a few simple tips that can help!
Tips To Recover Abandoned Carts In WooCommerce
While cart abandonment is a common phenomenon among all eCommerce sites, understanding the reasons behind it is crucial if you want to build a successful business. Recovering abandoned carts can help you increase your site’s sales and conversion rate. As such, below are a few tips that can help you recover abandoned carts effectively.
Implement An Exit-Intent Popup
As the saying goes, prevention is better than cure. Thus, rather than recovering abandoned carts, you can prevent customers from abandoning them in the first place by implementing an exit-intent pop-up. This pop-up appears when a visitor’s mouse leaves the browser window, indicating that the visitor is about the leave the website.
The popup can provide the customer with a coupon, which can further incentivize them to complete the purchase. Or the popup can assist customers if they have a product-related question.
To display exit-intent popups on your WooCommerce store, you can use a plugin such as the Exit Popups & Onsite Retargeting plugin by OptiMonk.
Send Abandoned Cart Notifications
Another way to recover WooCommerce abandoned carts is to send notifications via email or SMS. You can notify your customers about their cart and remind them to complete their purchases. Again, sending them a promo code or offering a discount on their cart can convince customers to come back and make a purchase.
Like the exit-intent popup, you can easily automate abandoned cart notifications with the help of a plugin. Most cart recovery plugins let you customize abandoned cart emails and send follow-up notifications. Some premium plugins also offer advanced features that provide an overview of the number of abandoned carts, the average rate of recovered carts, and the average cart value.
Avoid Hidden Costs And Charges
When it comes to online selling of products, a transparent approach can help you generate more sales. Showing additional charges at checkout can frustrate the customer, who may simply leave your website (and never come back). As such, provide a detailed break-up of the product pricing upfront, including any shipping and handling charges, to limit the chances of cart abandonment.
Offer Multiple Payment Methods
This is one of the other reasons for cart abandonment in WooCommerce. You can simply rectify this by offering multiple payment options to your customers along with the default credit and debit card payment methods. A few payment methods that all eCommerce businesses should offer include digital wallets, COD, PayPal, and even cryptocurrency (Bitcoin).
Final Thoughts
Online store owners should always make the most of the opportunities (or leads) that come their way. Never let a potential customer slip away without at least attempting to win them back. This shows your customers that you care about them and are willing to go the extra mile, even if it means offering them a discount on their purchases.
Apart from the above-listed tips, there are many other ways to recover abandoned carts in WooCommerce. However, these four tips listed here are an effective way to start with cart abandonment recovery. Plus, these tips are simple to implement thanks to the many available WooCommerce add-ons and plugins.
Thus, make the most of this list, and you’d eventually see a gradual decline in your website’s cart abandonment rate.
