One of SEO professionals’ primary responsibilities is tracking, monitoring, and analyzing their website’s search engine rankings for their target keywords. It allows them to determine the website’s current standing in search rankings and evaluate whether their SEO keyword strategy is effective.
This is where a keyword ranking checker comes in handy. There are many benefits that come along with it. A keyword rank checker is a tool that enables you to check the position of your website in the search results for your target keywords.
Benefits of a Keyword Ranking Checker
Are you wondering why you should even care about using a keyword rank checker? What are the benefits of them, you ask? A rank checker gives you many advantages over your competitors. Here are some of the most prominent ones.
Enables you to Evaluate the Current Strength of your SEO
You won’t be able to come up with an SEO strategy without having a clear understanding of your current SEO standings. This is where a keyword rank checker comes in handy. It helps you identify all keywords that are driving traffic to your website. It also enables you to fully understand the strength of your SEO. Using a rank checker, you can search for the keywords that have the highest search volume driving traffic to your site. This will then allow you to prioritize them in your SEO strategy.
Additionally, once you know where you stand in terms of SEO, you will be able to come up with monthly, quarterly, and annual targets for your strategy.
A keyword rank checker will save you so much time each year by automatically tracking and monitoring all the keywords your site ranks for. It will consistently keep track of any changes made to your search rankings for your target keywords. It will then notify you via email. It is not possible to do this as efficiently on your own.
Allows you to Discover New Keywords
One of the biggest benefits of using a rank checker is that it enables you to discover new keywords that are driving traffic to your website. You can probably figure out several keywords based on the topic of your content. However, you will never be able to identify all of the long-tail keywords that may be driving traffic your way.
A rank checker takes care of this process so easily and helps you to identify tertiary and secondary keywords that you can use to target in your SEO strategy.
Helps you Know if Your SEO Strategy is Working
Without using a keyword rank checker, you can never be so sure if your SEO strategy is working correctly or not. This is because when you publish new content, target a brand new set of keywords, or optimize your website for a new topic, you will only know if your site is going up or down the search results by using a rank checker.
If your rankings increase for a keyword after you publish a new article, this means that your SEO strategy is effective. On the other hand, if your rankings continue to decrease, you should probably revise your strategy.
How Does a Keyword Rank Checker Work?
Keyword rank checkers work on the same concept as Google’s search engine algorithms. Each rank checker uses bots that are automated to explore the search results for millions of keywords on a continuous basis. They maintain their own search databases which consist of information about the keywords, their variations, and the sites that are ranked for them.
When you enter a URL in a rank checker, it will automatically search its index to look for all the keywords that it is ranking for and will generate a report. You will then be able to choose the keywords you want to track and monitor for your site.
The majority of keyword rank checkers have certain keyword limits for their users. This is the reason why you need to be cautious when choosing the keywords you want to track. Once your target keywords have been finalized, the keyword rank checker will send you weekly or monthly tracking reports depending on the settings you choose.