2023 is finally upon us, and it’s time to get to work on your retail marketing strategy for the new year! You could spend weeks researching marketing ideas, but thankfully, you don’t have to – we’ve done the hard work for you! We’ve put together this list of the best retail marketing solutions for 2023, and we want to share our research to help you get the new year off to a great start.
Below are three targeted methods for generating word of mouth marketing in retail for 2023:
1. Combine Personalized Service With Digital Ordering
Despite showing signs of slowing, online ordering remains something that must be considered when crafting a retail marketing strategy. Brick-and-mortar retailers can benefit from online shopping by focusing on a return to personalized service through the use of a hybrid model. After a long few years of dealing with pandemic-related isolation and distancing, shoppers are eager to get back into stores and experience real customer service again, but they also want the convenience of online ordering.
Use this to your advantage and embrace a hybrid model that utilizes online ordering and in-person pickup. This is known as “buy-online-pickup-in-store”, and it allows retailers to offer the best of both worlds. Instead of letting online ordering be an impediment to success, use it to your advantage to entice shoppers into your store.
2. Use Store Demos to Get Shoppers Talking
In-store promotion allows your store to provide a level of personalized service like nothing else, and 2023 is the year to harness the power of the store demo experience. The use of store sampling experiences for in-store promotion means shoppers spend more time in your store while also enjoying a memorable experience that builds a real connection.
In addition, store sampling experiences give your shoppers the chance to try CPG brands, and this establishes your store as a destination. It also allows you to capture and hold shoppers’ attention, and this leads to increased revenue.
3. Take the Focus Off of Consumerism
In 2023, the term “consumerism” carries a lot of negative weight, especially among younger shoppers. Right now, young Millennial shoppers are looking for companies that support sustainable initiatives that focus on supporting causes they care about. To take advantage of this, look for retail marketing opportunities that highlight your store’s commitment to helping others rather than promoting corporate interests.
You can also promote any sustainability initiatives your store supports. Protecting the planet and giving back to the community are just a few of the many projects you can promote to capture the Gen Z and younger Millennial demographic.
Make 2023 Your Year – Contact Us to Schedule Your Free Demo
Let 2023 be the year you take control over your retail marketing strategy – contact Grapevine Marketing Solutions right now to schedule your personalized consultation to see how Demo Wizard gets results in field marketing. Call (510) 859-8919, or click to schedule your consultation online right now!
