It’s obvious that sales are a huge part of running a business, but a lot of us end up wondering how we can generate leads that will lead to more sales and thus revenue. There are a lot of different methods out there, but how many of them are effective? Are certain ones better than others?
This article will try to answer those questions and more. First, I’ll provide some examples that you might find useful. After all, I think that’s my preferred way to learn. Seeing some tangible evidence rather than just hypothetical scenarios can really aid in the process.
1. Eye-Catching Quizzes
On the surface, this doesn’t seem related to sales. However, as you can see in this article, https://www.linkedin.com/pulse/50-sales-pop-quiz-questions-upgrade-your-game-chuki-obiyo/, there are ways that it can relate. In addition, they’re a valuable tool you can use to increase your revenue and traffic.
The way it works is by creating some form of quiz or questionnaire that customers can fill out to get their right fit from your own selection of products. This shows potential buyers that you have their best interests in mind and are not only interested in selling them the most expensive products you have.
If you use this method, be sure to try to make it as honest and genuine as possible. Don’t have all the results link back to one page, for example. The people taking it are bound to notice sooner rather than later and will think less of your integrity if you do so.
2. Referrals and Rewards
Word-of-mouth marketing is one of most salespeople’s favourite forms of this. How can we encourage it without being too heavy-handed, though? It’s surprisingly simple.
Create a rewards program that allows current customers to get a nice bonus if they convince a friend or family member to join your program as well. Whether that be a newsletter, cash transferring application service, or a delivery app, the possibilities are nearly endless. You can encourage it with a variety of rewards.
You might offer them a coupon on their next purchase, for example. You could also give them a cash bonus for a transferring app, if applicable. Even free merchandise can be a nice incentive, so don’t underestimate programs like this!
If you’ve been on the internet any time in the last few years, you are probably familiar with the huge giveaways that a lot of social media influencers host. What you may not realize about it is that they are actually using a tales technique. It might be for getting more engagement, clicks, and subscribers, but the same principles can be applied here.
So, when you are considering a lead generation campaign, this might be one method to think about. While you are losing out on a small amount of money by giving items for free, if they are high quality, it will encourage the winners to become actual customers. You could also stipulate that the only ones eligible are people who spend money at your establishment if you are that worried about it.
Either way, the goal is to get more leads, so having people sign up for a newsletter or something similar to participate can be quite effective. The terms are, of course, up to your own discretion. If you’re really not sure where to begin, this is a way you can get a lot of engagement relatively quickly.
4. Free Item with Purchase
This is often a big incentive for people to bite the bullet and purchase an item. You see, when we think that we are getting a better bang for our buck, we are much more likely to spend the money than if we think it is too expensive. This can materialize in a few ways.
Perhaps you offer a free book and shipping for it with any purchase, or a teddy bear, or even a small gift card. Again, the possibilities are pretty much only limited by your own generation. While it might seem like a loss to offer up products and shipping for free, it does tend to inspire new sales as well as repeat ones from loyal customers.
5. Educational Workshops
Another method you might want to utilize is offering free educational courses. This might be a webinar or other virtual meeting, or an in-person one if you want. Generally, digital ones tend to attract a larger audience. You can read more about that in this article.
It might not seem like a particularly effective method, but the secret is to transition into a sales pitch at the end. So, you can start off with proposing a problem, then go into detail about it. As you finish, describe your product that will solve to problem you presented before.
6. Affiliate Programs
This is another way that has really blown up in the last few years. While it’s nothing new to have celebrities endorse and be affiliated with our brands, the explosion of e-commerce and the internet has introduced a lot more opportunities.
In particular, social media influencers are a great well of potential leads that we can utilize. The bigger the audience, the more prospective customers! Naturally, this also leads to a higher price tag for the partnership, so it will depend on your own budget and values.
As you can see, there are many methods that we can take to improve our lead generation campaigns. While it can seem like quite a difficult task, using one or more of these might help you along the way. It certainly doesn’t have to feel like climbing a mountain or fighting an uphill battle.
At the core, though, it all comes down to your own quality as a brand and whether you offer excellent goods and services to your customers. Your reputation plays a huge part in whether or not you will be able to get leads effectively, not to mention following up with them. So, be sure to keep that in mind as you get started!