Your website design is the first thing people see upon visiting your website. It significantly impacts your customers’ behavior—portraying a vital role in the online success of your business in the long run.
Simply put, your website designs set the mood of your customers. Its appearance and accessibility are crucial for their whole experience on your website. Thus, becoming the deciding factor for the visitors whether to keep themselves drawn to your website or browse more on the internet.
Collaborating with an Atlanta digital marketing agency to craft a user-friendly and attractive website design to get the most customer impact is also important. In this blog post, we elaborate the five attributes in web design that can impact your customer’s behavior during their visit to your website.
The Five Attributes in Website Design
Appearance
First impressions last, they say. So how your web designs would appear to your online visitors will somewhat determine if they would last on your website or not. So you might as well make it aesthetically pleasing to your visitors.
The appearance of your web design represents your brand’s core message and idea. From the color palette of your choice to the fonts used, the impression must be consistent with the brand’s identity. In addition, your visitors must feel welcomed on your website by how user-friendly it looks.
How your web design is formed will undoubtedly leave a mark on your customers’ minds. With you being the architect of your business’s online success, you must create the best appearance that can significantly impact your customer’s behavior.
Professionalism
Professionalism goes hand-in-hand with the appearance of your website when it comes to impression. Visitors are more attracted to a website that looks professional because it speaks of how dedicated you are to presenting your brand. Not only that, it builds up your business’s excellent identity and reputation by how professional it looks.
Other than being presentable, the customers would look into how your company operates daily. Keeping them posted on your website shows what the company may provide its customers.
Lastly, keeping the previous customers’ remarks and results posted on your website helps highlight your company’s proficiency in its field. It shows how perfect your company is in delivering its quality service. Hence, giving them an insight into the capabilities your company possesses.
Professionalism matters in all aspects. It says a lot about the conviction you have towards your customers. Additionally, it draws more customers to your brand with the reputation you have built.
Clarity
Clarity refers to how quickly the website would respond to visitors and how easy their navigation would be—finding what they’re looking for as soon as possible. That way, their visit to your website would be flawless without having to go through complicated stuff.
Your customers’ behavior towards your brand will depend on your web designs and how they can easily navigate your website. It would be a bit ironic if they’d get lost halfway through their navigation on your website, causing them to lose their patience as well.
That said, there are two (2) popular navigation styles that you can use in designing your website: Breadcrumb Navigation and Drop-down menu.
- The Breadcrumb navigation allows the visitors to quickly go back to the previous page after clicking on another page—as it’s automatically added to the navigation bar.
- The drop-down menu, on the other hand, categorizes the pages, where you can quickly look for the webpage that you want to open.
Employing these two on your web designs would help establish its clarity to the customers. Its impact on the customers will undoubtedly be positive as to how comfortable they are navigating your website—drawing more visitors to your website.
Loading Time
Just like the navigation, the loading time of your website can impact your customers’ behaviors when it comes to browsing. It depends on how much time the loading takes to open a webpage. And if it costs much of your visitors’ time, they might lose their patience along the way.
Besides time, a shorter loading time can allow your customers to use minimal mobile data. Visitors who utilize their mobile data often encounter this problem—causing them to abruptly leave your website as a longer loading time consumes a lot of data.
That is why it is necessary to keep the loading time shorter. Not only because it can save more time and data, but it also shows how quickly your website would respond to its visitor.
To achieve this, you must first optimize the image sizes that you publish on your website. Bigger sizes come with higher data consumption, and images with higher resolution come with bigger sizes—unless you use .jpg files.
Second, you must also remove the auto-play multimedia, including video and audio. That way, your visitors will not have to consume vast amounts of data upon visiting your website.
Lastly, regular use of white space is necessary to reduce data consumption. This refers to the unused areas that appear on your webpage. These spaces can spread your text, making it easily visible and readable to visitors.
With the usage of white space, your web design is balanced, the elements used are in order, and the visitors’ visual experience is improved. Not only that, your website would have a brief loading time—consuming lesser data from your visitors.
Conversions
Without this attribute, your business would most likely not prosper online. That is how conversions are undoubtedly an essential attribute in web design. That said, three (3) principles make conversions impactful to the customers in the world of web design.
First off, we got the color scheme. Typically used to highlight selling propositions by contrasts, this principle enables your calls to action to stand out. In this principle, you usually use warm colors like red or yellow—making it easily visible to the customers.
The second one is the KISS principle—which stands for ‘Keep it Simple, Stupid.’ This principle is essential for web design, especially if you’re aiming to have long-term success in digital marketing.
A simple web design tends to succeed more because it appears pleasing to the eyes of the customers. Complicating your web design with extra elements would only complicate its way to success. That is why keeping it simple is the best key to making it stand out.
And finally, faces. Yes, this particular principle exists in web design. Using people’s faces on your website helps your business become more relatable to the customers, showing your brand’s human side.
You may use the photos of your staff or employees on your webpage. With that, you build up trust from your customers—making them comfortable interacting with your company. After all, nothing brings comfort more than a fellow person you’re interacting with through the computer.
Create an Impactful Website Design With Us
Hire a Marietta web design company that thrives in helping the local service-based industries. With their help, you can create an impactful web design to help grow your business at an affordable and reasonable price—defining its success in digital marketing.
